About Startup Story Scale
We help early-stage teams communicate traction and readiness with clarity. Our assessments are grounded in evidence, reviewed by domain experts, and built to be practical for founders and fair for evaluators.
Our mission
Make startup evaluation more transparent and useful. We turn scattered signals—product, customers, team, and execution—into a clear narrative founders can share with programs, partners, and investors.
- Clear, actionable feedback instead of vague scores.
- Consistent criteria aligned with commonly used diligence rubrics.
- Lightweight for founders, insightful for reviewers.
How the assessment works
- Evidence collection: we gather signals you provide (product links, traction, customer proof, team info).
- Scoring model: signals are mapped to a rubric co-designed with operators and mentors, producing a readiness score and band.
- Human review: edge cases and outliers are periodically sampled by experts to keep the bar consistent and fair.
What we stand for
Designed to help you communicate progress—not to gatekeep.
Scores and feedback come from verifiable signals and clear criteria.
We minimize data, respect consent, and never sell personal information.
Fair standards, consistent across geographies and backgrounds.
Founding team
We’re operators and builders. We’ve shipped products, raised funds, and mentored founders.

Leads product strategy and research. Background in behavioral psychology and SaaS; focuses on clarity, inclusivity, and measurable outcomes.

Drives company vision, partnerships, and operations. Previously scaled two startups; passionate about founder support and responsible growth.

Architects our platform and scoring engine. Cares deeply about reliability, maintainability, and pragmatic, human-centered tooling.
- Transport security (TLS) and least-privilege access for systems.
- PII minimization by default. You control what you share.
- We comply with reasonable deletion requests and data retention rules.
- Versioned methodology with change-logs.
- Expert board reviews edge cases quarterly for consistency.
- Clear channel for feedback and corrections.
- No black-box claims. Criteria are documented and auditable.
- We don’t sell founder data. We don’t rank people for sport.
- Assessments are a guide—not a verdict.
Have a question about methodology, partnerships, or press?
